The Shekel Premium project was established in 2018 by Kobi Cohen and Moti Yosefia.
Kobi and Moti have over a decade of experience in the insurance world. Kobi started as a portfolio manager in Shekel and went on to manage a pension arrangements unit. Moti started as a portfolio manager in 2010 and both chose to open a venture out of a desire to develop independently as partners alongside a large and leading agency with the goal of continuing to bring value to their clients, including Minrav Holdings, SAP, Magic and many more.